Often viewed as the Holy Grail of sales growth, cross-selling is both highly valued and notoriously difficult to master. This session explores recent research conducted among top-performing cross-sellers and reveals what sets them apart from their peers.

Whether you’re rethinking your cross-sell strategy or looking to refine your incentive structure, you’ll leave with research-backed insights and practical ideas to take back to your team.
 

Key Takeaways:

• Gain insights into what these sellers attribute to their success and how they are unique.
• Common challenges faced in cross-selling and how to circumvent them.
• Learn the role of account planning in successful cross-selling efforts
• What role incentives can play in successful cross-selling and how to structure them.